KOREASCHOLAR

“IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS

Yehyeon Kwon, Dae Ryun Chang, Qurie Kim, Hosun Lee, Jihee Woo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1599-1602

HOW TO INCREASE SHARING IN SOCIAL MEDIA? EFFECTS OF SOCIAL TIE, TEMPORAL DISTANCE, AND MESSAGE TYPE

Yung Kyun Choi, Sukki Yoon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1092-1093