KOREASCHOLAR

THE EFFECTS OF MERGERS AND ACQUISITIONS ON BRAND LOYALTY IN LUXURY BRANDS

Yerim Chung, Jeonghye Choi, Alex Jiyoung Kim, Hangeun Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.451

DO BRAND IMAGE AND COUNTRY OF MANUFACTUR AFFECT CONSUMERS’ PERCEPTION OF LUXURY BRAND AFTER M&AS?

Hsiang-Ming Lee, Tsai Chen, Hong-Yew Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1924-1942