KOREASCHOLAR

WHERE DO THEY VIRTUALLY STAND? CHARTING THE RISE AND REACH OF VIRTUAL INFLUENCERS THROUGH A META-NARRATIVE AND BIBLIOMETRIC ANALYSIS

Fanjue Liu, Xiaobei Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.611

DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS

Eunjin (Anna) Kim, Hye Min Kim, Donggyu Kim, Joo-Wha Hong, Jiemin Looi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.609

HOW PARASOCIAL INTERACTIONS DRIVE ONLINE PURCHASE INTENTIONS: A META-ANALYSIS

Zeeshan Majeed Nadroo, Nivin Vinoi, Amit Shankar

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.258

MORALITY IN DECISION MAKING: A META-ANALYSIS AND META-REGRESSION

Philipp Simbrunner, Bodo B. Schlegelmilch

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1151