KOREASCHOLAR

BRANDS IN METAVERSE

Julia Pueschel, Satadruta Mookherjee, Alain Goudey, Shuyi Hao

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.963

FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES

Patricia SanMiguel, Narmin Sayeed, Teresa Sádaba

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.958-962

AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE METAVERSE

Jinsu Park, Hye-Young Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.914-915

ADVERTISING IN THE METAVERSE

Yao Yao

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.885

THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG

Areum Cho, Jeong Hyun Kim, Jungkeun Kim, Jooyoung Park, Aekyoung (Amy) Kim, Jihoon Jhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.662

LUXURY BRANDS ENTER METAVERSE: USING NFTS AS A POWERFUL TOOL TO CONSTUCT DIGITAL DESIRABILITY IN PHYGITAL MARKETING

Wuxia Bao, Liselot Hudders, Shubin Yu, Emma Beuckles

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.659

THE EFFECT OF CUSTOMER EXPERIENCE OF A LUXURY FASHION BRAND POP-UP STORE ON CUSTOMER SATISFACTION, AFFECTIVE COMMITMENT AND BRAND LOYALTY IN METAVERSE ENVIRONMENT

Seon young Jhee, Sang-lin Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588

INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT IN BRAND’S METAVERSE

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.583

FROM DIRECT-TO-CONSUMER (D2C) TO DIRECT-TO-METAHUMAN (D2M): AN EXPERIMENTAL STUDY ON THE METAVERSE

Marta Massi, Chiara Piancatelli, Anna Claudia Pellicelli

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.571

UNDERSTANDING THE METAVERSE THROUGH THE BIBLIOMETRIC ANALYSIS LENS

Surat Teerakapibal, Yioula Melanthiou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.468

THE UNINTENDED DESIRABILITY OF POSITIVE EXPECTANCY VIOLATIONS IN METAVERSE ADVERTISING

Sun Joo Ahn, Jooyoung Kim, Jaemin Kim, Jongwha Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.440-442

CONCEPTUALISATION OF AVATAR-ENABLED CONSUMER COMMUNICATIONS IN THE METAVERSE

Yue Peng, Shintaro Okazaki, Prokriti Mukherji

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.426

BRAND EXPLORATION IN METAVERSE: EFFECTS OF SELF-AVATAR RESEMBLANCE ON BRAND ATTITUDE AND PURCHASE INTENTION, AND MODERATED MEDIATION OF COPRESENCE

Jaehyun Lee, MinChung Kim, Yeolib Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.416

IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE?

Jani Holopainen, Tomi Tonteri, Sara Fraccastoro, Mika Gabrielsson, Nannan Xi, Roope Raisamo, Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.377-381

ARE BLEED LOGOS EFFECTIVE FOR THE METAVERSE SHOPPING TRAVELERS?

Jue Wang, Akinori Ono

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.342

AVATAR AND SELF-CONCEPT IN THE ERA OF METAVERSE

Mina Jun, Miyea Kim, Jeongsoo Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.317

FACTORS INFLUENCING CONSUMER SHOPPING ENJOYMENT AND PURCHASE INTENTION IN METAVERSE VIRTUAL STORES

Chunlin Yuan, Yajing Yin, Shuman Wang, Hakil Moon, Kyunghoon Kim, Yang Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.316

A TEXT ANALYTICS APPROACH TO CONSUMERS’ SENTIMENTS ABOUT THE METAVERSE: EVIDENCE FROM TWITTER

Eonyou Shin, Chreston Miller

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.313

THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE

HoiSoo Um, Eunju Ko, Boram Do

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.280

THE ROLE OF IOT FOR THE TOURISM AND HOSPITALITY METAVERSE EXPERIENCE

Hsuan Hsu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.216