KOREASCHOLAR

THE METHODOLOGY OF STUDYING VIEWERS’ PERCEPTION OF AN ANIMATED CHARACTER USING PSYCHOPHYSIOLOGICAL APPROACHES

Natalia V. Galkina, Anna A. Naumova, Marina Y. Sheresheva

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.568-570

COUNTERFEITING, BRAND AND PRODUCT VALUE: TOWARD A METHODOLOGY FOR NPD PROCESS IN THE LUXURY MARKET

Gaetano Aiello, Romeo Bandinelli, Raffaele Donvito, Rinaldo Rinaldi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1092-1096

SUSTAINABLE FASHION CONSUMTION BEHAVIOR THROUGH THE ANALYSIS OF CONSUMER TYPES - FOCUSED ON A Q METHODOLOGY AND PURCHASE PERCEPTION MATRIX -

Sangah Song, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.661-664

INVESTIGATION OF MICRO-BLOGGING MARKETING STRATEGY OF FASHION BRAND: VIA BIG DATA AND MACHINE LEARNING METHODOLOGY

Ruirui Zhang, Shan Xue, Leslie Davis Burns

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.418-429