KOREASCHOLAR

CUSTOMERS’ EXPECTATIONS OF FAIR DATA COLLECTION AND USAGE – A MIXED METHOD APPROACH

Antje Niemann, Manfred Schwaiger, Nicole Jasmin Heß

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1546

GENERATION Y AND ITS PERCEPTION OF COOL BRANDS – A MIXED-METHOD APPROACH

Ana Jakić, Maximilian Wagner, Anton Meyer

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1996-2001