KOREASCHOLAR

DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY

Jun B. Kim, Seongsoo Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.930

IS AN APOLOGY ENOUGH TO RECOVER FROM A MOBILE APPLICATION SERVICE FAILURE? INVESTIGATING THE EFFECT OF PERCEIVED FIRM REMORSE AND CUSTOMER EMPATHY ON CUSTOMER COPING BEHAVIOR

Wen-Hai Chih, Kai-Yu Wang, Li-Chun Hsu, Wei-Ching Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1556

HOW CONSUMER’S REVIEW ON BEAUTY MOBILE APPLICATION AFFECTS PERCEIVED INFORMATION AUTHENTICITY, BRAND ATTITUDE, PURCHASE INTENTION AND ELECTRONICWORD-OF-MOUTH (E-WOM)

Haemin Seok, Minjee Chung, Eunha Chun, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1612-1613

MOBILE COMMERCE – THE MODERATING ROLES OF PERCEIVED RISK AND APPLICATION CONTEXT

Marco Hubert, Markus Blut, Christian Brock, Christof Backhaus, Tim Eberhardt

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1201-1202