KOREASCHOLAR

A VALUE CO-CREATION FRAMEWORK FOR UNDERSTANDING CONSUMER INTENTION TO ADOPT AI IN MOBILE BANKING

Lee Wan Qi, Thoo Ai Chin, Nur Shafeera Mohamad, Huam Hon Tat

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.154-155

THE IMPACT OF RISK AND TRUST ON CONTINUANCE INTENTION TOWARDS MOBILE BANKING IN THAILAND

Chayawan Poromatikul, Kannika Leelapanyalert

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1181-1184

CONSUMER ADOPTION / REJECTION DECISIONS IN SEEMINGLY SIMILAR SERVICE INNOVATIONS:THE CASE OF THE INTERNET AND MOBILE BANKING

Tommi Laukkanen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.716-717