KOREASCHOLAR

THE PERSUASIVE POWER OF FINANCIAL INFLUENCER: UNPACKING MOTIVATION ATTRIBUTION, PARASOCIAL RELATIONSHIPS, AND SELF-EFFICACY IN FINANCIAL DECISION-MAKING

Yi Xuan Ong, Ivy Siaw Hung Hii

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.851

PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW

Shanshan Dai, Mengyang He, Jiashen Wang, Wenkai Zhang, Haixiang Guo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.631

LEVERAGING KARMIC INVESTMENT MOTIVATION TO NUDGE TOURIST PRO-ENVIRONMENTAL BEHAVIOR

Lingyan Zhang, Elisa Chan, Lisa Wan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.361-362

THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER

Jung-Gyo Lee, Luyao Shen, Jang Ho Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.321-325

SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR

Shamim Ahmed Khan, Soo Yeong Ewe, Md. Yunus Ali, Motoki Watabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.850

THE EFFECT OF TELEVISION-VIEWING MOTIVATION AND INDIVIDUAL TRAITS ON ZAPPING BEHAVIOR

Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Sotaro Katsumata

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.815

THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION

Sanghyub Lee, Leo Paas, Ho Seok Ahn

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.691

OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY

Doyeon Won, Weisheng Chiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.407

GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM

Monica Faraoni, Lamberto Zollo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1468

HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY

Jiyoung Kim, Jihye Min, Kiseol Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1224-1225

EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.338

REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY

Anastasios Panopoulos, Eirini Koronaki Eirini, Antigone Kyrousi, Athina Zotou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.151-156

TRANSNATIONAL LEISURE INVOLVEMENT AND TRAVEL MOTIVATION OF CONTEMPORARY MIGRANTS

Wei-Jue Huang, Chun-Chu Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1198-1203

AN EXTENDED PROTECTION MOTIVATION THEORY MODEL OF ENERGY SAVINGS AND CARBON REDUCTION BEHAVIORAL INTENTIONS --THE MEDIATION ROLE OF PROTECTION MOTIVATION

Mei-Fang Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1168

THE INTERACTIONAL EFFECT OF ATMOSPHERICS, TRUST AND MOTIVATION ON EMOTIONS AND ONLINE SHOPPING INTENTIONS

Emi Moriuchi, Ikuo Takahashi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1056

EFFECTS OF EXPERIENTIAL MOTIVATION AND CUSTOMER ENGAGEMENT ON CUSTOMER VALUE CREATION AND SHOPPING BEHAVIOR

Myoung-a An, Sang-Lin Han

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.895-896

CONSUMERS’ MOTIVATION TO SEEK INGREDIENT AUTHENTICITY IN JEWELLERY AND ITS EFFECT ON PRODUCT JUDGMENT AND WILLINGNESS TO BUY/RECOMMEND

Zahirah Zainol

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.616-622

POWER MOTIVATION INFLUENCES ATTITUDE TOWARDS LUXURY GOODS ADVERTISING AFTER ONLINE SOCIAL COMPARISON

Agung Sembada

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.443

HAPPINESS AND THE ASYMMETRIC MOTIVATION BEHIND EXPERIENTIAL AND MATERIAL PURCHASES

Sofia Kousi, Flora Kokkinaki

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1365-1370

MOTIVATION, ATTITUDES, AND MENU LABEL USE AND THEIR EFFECTS ON HEALTHY MENU SELECTION AMONG CUSTOMERS IN RESTAURANTS

Sunny Ham

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1219