KOREASCHOLAR

TOURISTS’ MATING MOTIVES AND PREFERENCE FOR UNPOPULAR DESTINATIONS

Shangzhi Qiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.401

THE PURSUIT OF PERFECTION: THE IMPACT OF SIZE DISCLOSURES AND MOTIVES OF INFLUENCERS

Charles R. Taylor, Yoon-Na Cho, Mivena Panteqi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.308

AD SKIP BUTTON AND AD EXPOSURE DURATION: THE MODERATING ROLE OF MOTIVES IN PRE-ROLL ADS.

Yongwoog Andy Jeon, Yuhosua Ryoo, Kacy Kim, Sukki Yoon, Sukki Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1498-1502

INCENTIVIZED PRODUCT REVIEWS: HOW A BLOGGERS MOTIVES TO ACCEPT BRAND INCENTIVIZATION CAN IMPACT BLOG LOYALTY

Bryan Usrey, Maximilian H. E. E. Gerrath

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.615

ONLINE SHOPPING CART ABANDONMENT - CONSUMER MOTIVES AND EFFECTIVE COUNTERMEASURES

Julian F Allendorf, Mirja Kroschke, Manfred Krafft

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.222

COMMUNICATING CSR MOTIVES IN CONSUMERS’ COMPANY EVALUATIONS: THE ROLES OF CUSTOMER-COMPANY IDENTIFICATION AND SKEPTICISM

Jos Bartels, Anne-Marie van Prooijen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1243

EXPLORING THE RELATIONSHIP BETWEEN MOTIVES AND PSYCHOLOGICAL CONTINUUM MODEL OF THE DISTANT FANS

Haozhou Pu, Jeffrey James, Hanhan Xue

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.99-100

AN EXPLORATORY STUDY OF THE MOTIVES AND METHODS OF IN-STORE TECHNOLOGY ADOPTION WITHIN LUXURY FASHION FLAGSHIP STORES

Karinna Nobbs, Michaela Bubola, Ana Roncha

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1645-1653

PERCEIVED SUSTAINABILITY INITIATIVES: RETAIL MANAGERS’ INTRINSIC AND EXTRINSIC MOTIVES

Jos Bartels, Machiel J. Reinders, Mariët A. van Haaster-de Winter

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1613-1614

DO CONSUMERS FEEL BETTER ABOUT THEMSELVES THROUGH PARTICIPATING IN CSR PROGRAMS? THE MODERATING ROLE OF PERCEIVED CORPORATE MOTIVES AND SELF-RELEVANCE

Yi Xie

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1517-1519