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SIGNALING EFFECT AND THE INFLUENCE OF GENRES: MOVIE CONSUMPTION ON CHINESE ONLINE VIDEO PLATFORMS
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.220-225
INTERDEPENDENCE OF PERFORMANCE BETWEEN MOVIES AND THE MOVIE-THEMED MOBILE GAMES
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1079
COMPETING WITH FREE: THE EFFECT OF POST-RELEASE MOVIE PIRACY ON BOX-OFFICE REVENUE
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1770-1787