KOREASCHOLAR

AN INVESTIGATION OF THE EFFECTS OF CAST’S FACIAL SIMILARITY ON U.S. MOVIES’ BOX-OFFICE PERFORMANCE IN EAST ASIA

Verdiana Giannetti, Jieke Chen, Xingjie Wei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.375

INVESTIGATING THE IMPACT OF PRODUCT PLACEMENT ON BRAND ATTITUDE: A CASE OF MARVEL MOVIES

George C. Shen, Cia-Han Tsai, Rick Lee, Chia Ann Lai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1142-1143

INTERDEPENDENCE OF PERFORMANCE BETWEEN MOVIES AND THE MOVIE-THEMED MOBILE GAMES

Youseok Lee, Jisu Yi, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1079

IMPACT OF ONLINE INFORMATION ON THE DIFFUSION OF MOVIES: DIFFERENCE BETWEEN THE US AND KOREAN MARKETS

Youseok Lee, Kyoung Cheon Cha, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.123

HOW TO NAME A PRODUCT? NAMING STRATEGIES FOR MOVIES

Jiyeon Eoh, Jaihak Chung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1181-1191

COMPETING WITH FREE: THE EFFECT OF POST-RELEASE MOVIE PIRACY ON BOX-OFFICE REVENUE

Irina N. Shafranskaya, Leontiev Dmitriy, Eugeniy Ozhegov

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1770-1787