KOREASCHOLAR

AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT

Mai Kikumori, Ryuta Ishii, Akinori Ono

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.324

CASE STUDY ON BIG DATA MARKETING IN A KOREAN MULTICHANNEL RETAIL COMPANY

Jaehee Chung

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.941

HOW TO PERFORM RELATIONSHIP BONDING STRATEGY ON MULTICHANNEL RETAILING?

Hsin-Wei Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.896-903

DRIVERS OF CONSUMER SATISFACTION WITH MULTICHANNEL RETAILERS AND ITS EFFECTS ON LOYALTY

Jessica Fleer

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1103

THE EFFECTS OF EXTERNAL RECOMMENDATIONS ON CONSUMERS' PURCHASE DECISION IN A MULTICHANNEL SERVICE CONTEXT

Carlos Flavian, Raquel Gurrea, Carlos Orus

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.718-731

IT TAKES TWO TO TANGO: INTERACTION EFFECTS IN MULTICHANNEL ONLINE ADVERTISING

Eva Anderl, Werner Kunz, Jan H. Schumann

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.652