KOREASCHOLAR

EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS

Jungkeun Kim, Daniel Chaein Lee, Jaehoon Lee, Jihoon Jhang, Jooyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.660

LUXURY BRANDS ENTER METAVERSE: USING NFTS AS A POWERFUL TOOL TO CONSTUCT DIGITAL DESIRABILITY IN PHYGITAL MARKETING

Wuxia Bao, Liselot Hudders, Shubin Yu, Emma Beuckles

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.659

CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY

Jungkeun Kim, Jooyoung Park, Daniel Chaein Lee, Aekyoung (Amy) Kim, Jihoon Jhang, Areum Cho, Jaehoon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.658

NOT ALL NFTS ARE EQUALLY PREFERRED: THE ROLE OF SOCIAL NETWORKING SITE USAGE

Fang-Chi Lu, Jooyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.577-582

CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION

Ashley Stevens Chenn, Hyunhwan Aiden Lee, Sze Man Chong, Juyeun Jang, Chung-Wha Chloe Ki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.318-323