KOREASCHOLAR

THE IMPACT OF PERCEIVED VALUE OF LUXURY NFTS IN THE METAVERSE ON CONSUMER WELL-BEING: AN EMPIRICAL STUDY BASED ON DATA FROM CHINA

Xiaolei Yu, Shuang Zhang, Kyunghoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1036

HOW MEMES CULTURE AND CELEBRITY EFFECTS EMPOWER THE VIRTUAL ART VALUE OF NFTs

Jiacheng Zhao, Jing Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.589

HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING

Aihoor Aleem, Sandra Loureiro, Filipe Santos

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.144-149

VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERSPECTIVES

Hanna Lee, Yingjiao Xu, Md. Rafiqul Islam Rana

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.21-24

EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS

Jungkeun Kim, Daniel Chaein Lee, Jaehoon Lee, Jihoon Jhang, Jooyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.660

LUXURY BRANDS ENTER METAVERSE: USING NFTS AS A POWERFUL TOOL TO CONSTUCT DIGITAL DESIRABILITY IN PHYGITAL MARKETING

Wuxia Bao, Liselot Hudders, Shubin Yu, Emma Beuckles

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.659

CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY

Jungkeun Kim, Jooyoung Park, Daniel Chaein Lee, Aekyoung (Amy) Kim, Jihoon Jhang, Areum Cho, Jaehoon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.658

NOT ALL NFTS ARE EQUALLY PREFERRED: THE ROLE OF SOCIAL NETWORKING SITE USAGE

Fang-Chi Lu, Jooyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.577-582

CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION

Ashley Stevens Chenn, Hyunhwan Aiden Lee, Sze Man Chong, Juyeun Jang, Chung-Wha Chloe Ki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.318-323