SCANDAL SPILLOVER AND COMPANY RESPONSE STRATEGIES: ARE THEY ALL TARRED BY THE SAME BRUSH?
Jovica Breberina, Vyara Radulova
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1341
CELEBRITY ENDORSEMENT IN TIMES OF SCANDAL: THE TIES BETWEEN ENDORSER, PRODUCT AND CONSUMER
Jovica Breberina
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.651