VIRTUAL INFLUENCERS AS CATALYSTS FOR PRO-SOCIAL MOVEMENT: A NETNOGRAPHIC STUDY
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.850
DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.166-170