KOREASCHOLAR

SOCIAL NETWORK ANALYSIS AND RESPONSE TIME TESTING: CONSPIRACY THINKING AND CONSPIRACY THEORIES

Bart Norré, Doruntina Tahiri, Guillaume Fernandez, Dorota Reykowska, Kirti Dutta

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1076-1086

THE ROLE OF ARTISTS’ NETWORK CENTRALITY IN ARTWORK PRICING

Jane Lee, Sang-Hoon Kim, Kyoung Cheon Cha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.743

HOW SENIOR B2B MARKETING MANAGERS USE ORGANIZATIONAL INTERVENTION TO REINFORCE THE ORGANIZATION’S DIGITAL NETWORK AND INCREASE RESOURCE CAPABILITY

Yang-Im Lee, Peter Trim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.97

THE EFFECT OF NETWORK TIE POSITION ON A FIRM’S INNOVATION PERFORMANCE

Hakil Moon, Anthony Di Benedetto, Sang Kyun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1066-1068

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: MEDIATING EFFECT OF INTERNAL CAPABILITY AND AS WELL AS EXTERNAL NETWORK QUALITY

Hailin Zhang, Xina Yuan, Seongsoo Jang, Xin Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.592-597

THE REGIONAL MARKET ENTRY AND STORE-NETWORK GROWTH OF CHAIN RETAILERS: THE CONVENIENCE STORE INDUSTRY IN JAPAN

Minami Nishikawa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1504-1507

EXAMINING THE ANTECEDENTS OF TWEENS´ BRAND PREFERENCE FOR MOBILE NETWORK CHOICE DECISIONS

Amélia Brandão, Mariana Figueirdeo, Mahesh Gadekar

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1271-1282

THE RELATIONSHIP OF NETWORK TIE AND BREAKTHROUGH INNOVATION: IMPLICATIONS OF STRONG AND WEAK TIE POSITION

Hakil Moon, Anthony Di Benedetto, Sang Kyun Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.920-923

MULTI-BRAIN NETWORK ACROSS CONSUMERS’ RIGHT INFERIOR FRONTAL GYRUS PREDICTS THEIR ATTITUDES TOWARD ADVERTISING

Tao Liu, Xingchen Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.554-558

SOCIAL NETWORK ANALYSIS FOR SEPHORA AND ULTA BEAUTY: A USE OF EGO-CENTERED AND WHOLE NETWORK ANALYSIS

Nicholas M. Watanabe, Jiyeon Kim, Joohyung Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.274

ANALYSING CUSTOMER ENGAGEMENT ON SOCIAL NETWORK PLATFORMS DEVOTED TO TOURISM AND HOSPITALITY

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Guerreiro

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.239-240

ASSESSING DESTINATION-REPOSITIONING SUCCESS VIA SOCIAL NETWORK ANALYSIS: FROM THE “ATLANTIC BEACK BIKE FESTIVAL” TO THE “COASTAL UNCORKED WINE AND FOOD FESTIVAL”

Bomi Kang, Taylor Damonte, Young-Jae Kim, Eun-Joo Cha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.65

#PRAY FOR PARIS WITH CELEBRITIES: THE SOCIAL ROLE OF INFLUENTIALS IN A TWITTER NETWORK

Miyoung Chong, HJ Maria Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1688-1689

E-WOM IN SOCIAL NETWORK PLATFORM SERVICE WITH SUSTAINABLE MARKETING ACTIVITIES

Chang Suk Choi, Sang Jim Kim, Kyung Hoon Kim, Sang Cheol Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1094-1096

THE IMPACT OF SOCIAL NETWORK CHARACTERISTICS ON EMPLOYEE-BASED BRAND EQUITY

Wisker Zazli, Poulis Athanasios, Panigyrakis George, Panopoulos Anastasios

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2175-2195

THE EFFECT OF PERCEIVED VALUE OF MOBILE SOCIAL NETWORK GAME(MSNG) ON CONTINOUS USAGE INTENTION IN CHINA : FOCUSED ON MEDIATION EFFECT OF COMMITMENT

Tae-Hoon Kang, Hyoung-Gil Kim, LanLan Kong

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2024

STRATEGIES AND NETWORK CONSEQUENCES IN AN INTERACTIVE CONTEXT

Hsin-Hui Chou, Christina Öberg, Tommy Tsung-Ying Shih

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1766-1767

CONSUMER BEHAVIOR IN SOCIAL PLATFORM - FOCUSING ON NETWORK CHARACTERISTICS, KNOWLEDGE SHARING, SOCIAL CAPITAL, SOCIAL INNOVATION AND CUSTOMER VALUE

Sung Hwan Yeo, Kyung Hoon Kim, Juran Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1608

NETWORK-ORIENTED BEHAVIORS IN BUSINESS-TO-BUSINESS MARKETS: AN EMPIRICAL STUDY

Sabrina C. Thornton, Stephan C. Henneberg, Peter Naudé

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1232

SITUATIONAL, INDIVIDUAL, AND SOCIAL NETWORK DETERMINANTS OF NEGATIVE ONLINE WORD-OF-MOUTH

M S Balaji, Khong Kok Wei

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1123-1129