KOREASCHOLAR

THE RESULTS OF RESEARCH TO DETERMINE THE IMPACT OF PRODUCT PACKAGING ON PURCHASING DECISIONS BY EYE TRACKING

Boldbaatar Gonchigjav, Purevsuren Boldbaatar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.774-780

NEUROMARKETING AND BIG DATA ANALYTICS FOR RESEARCH USING FUNCTIONAL MAGNETIC RESONANCE IMAGING

Eun-Ju Lee, Hyunjin Park, Jee-Hyong Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.691

NEUROMARKETING AND THE EFFECTIVENESS OF PUBLIC HEALTH ADVERTISING

Joanne M Harris, Joseph Ciorciari, John Gountas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.565-566

INVESTIGATING INDIVIDUAL PREFERENCES AND BRAIN ACTIVITY IN A WINE TASTING EXPERIENCE: A NEUROMARKETING APPROACH

Letizia Alvino, Rob H. J. van der Lubbe, Efthymios Constantinides

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.559-564

EMOTIONS AND COSMETIC SURGERY MOTIVATIONS ACROSS CULTURES: A NEUROMARKETING INVESTIGATION

Lora A. Becker, Atefeh Yazdanparast

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.486-490

NEUROMARKETING STUDY ON MONGOLIAN CONSUMERS’ BUYING DECISION PROCESS

Boldbaatar Gonchigjav

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.480-485

NEUROMARKETING INSIGHTS INTO CONSUMER PERSONALITY TYPES AND THEIR CHOICES

Katharina Kuehn

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1490-1491