KOREASCHOLAR

NEW PRODUCT INTRODUCTION VIA SOCIAL MEDIA INFLUENCER

Zhenhao Li, Liping Liang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.886

THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN

Narichika Isoda, Yuko Yamashita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.383-386

TEAM VARIATION AND TEAM CONVERGENCE AS DRIVERS OF IMPROVISATION IN NEW PRODUCT DEVELOPMENT

Kyriakos Kyriakopoulos, Marcel van Birgelen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.139

INVESTIGATING THE MAIN AND INTERACTION EFFECTS OF CUSTOMER RELATIONSHIP TERMINATION AND CUSTOMER INVOLVEMENT ON THE NEW PRODUCT DEVELOPMENT OUTCOME

Mai Uno, Yuko Yamashita, Kyoko Fukukawa

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.102-106

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1562

PARDOXICAL EFFECT OF COOPETITION IN NEW PRODUCT DEVELOPMENT

Sungkyu Lee, Jong-Ho Lee, Tony C. Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1373

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.780

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: MEDIATING EFFECT OF INTERNAL CAPABILITY AND AS WELL AS EXTERNAL NETWORK QUALITY

Hailin Zhang, Xina Yuan, Seongsoo Jang, Xin Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.592-597

TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs

Artemis Tonikidou, Anne Souchon, Kyriakos Kyriakopoulos, Paul Hughes, Belinda Dewsnap, Mathew Hughes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.300-305

INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE

Hyeyeon Yuk, Tony Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.212

PRODUCT INNOVATION STRATEGIES FOR NEW APPAREL DEVELOPMENT IN BANGLADESH: A CASE STUDY OF ANANTA GROUP

Md Sadaqul Bari, Zafar Waziha Sarker, Mijeong Noh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1623

COOPETITION CAPABILITY IN NEW PRODUCT DEVLEOPMENT; THE PARADOX

Sungkyu Lee, Tony C. Garrett, Jong-Ho Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1426

DECIPEHERING SUCCESSFUL NEW PRODUCT LAUNCH: FINDING BALANCE BETWEEN DESIGN FORM AND FUNCTION, AND CONSUMER INNOVATIVENESS

Tania Bucic, Obaid Gill, Liem Ngo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1233-1234

CAPTURING VALUE FROM OPEN PRODUCT INNOVATION: THE EFFECTS OF PRE-LAUNCH TECHNOLOGY IN-LICENSING AND POST-LAUNCH PRODUCT UPGRADES ON NEW PRODUCT MARKET PERFORMANCE

Seongsoo Jang, Max von Zedtwitz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1232

GROUP SIZE EFFECT IN NEW PRODUCT CROWDFUNDING

Meixiang Cui, Jeonghye Choi, Jaeyoung Lee, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.870

PAST EXPERIENCES OR NEW CREATIVE IDEAS? EXPLORING THE CONNOTATIONS OF PRODUCT AESTHETICS TO GAIN NEW MARKET SHARE

Jingyi Sun

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.700-703

EFFECT OF PRODUCT MESSAGE TYPE (NOVELTY AND MEANINGFULNESS) ON NEW PRODUCT EVALUATION WITH SPENDTHRIFT AND TIGHTWAD CONSUMERS

Taehyun Suh, Byung Kyu Kim, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.293-297

THE LOYALTY IMPLICATIONS OF CUSTOMER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT: FINDINGS FROM THE MOGUL CO-CREATION COMMUNITY

Marianna Sigala

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.243

CAN ‘CEWEBRITY’ BE THE SOURCE OF NEW PRODUCT DEVELOPMENT OF FASHION BRANDS: SCALE DEVELOPMENT AND EMPIRICAL STUDY

Hao Zhang, Zhiqi Dong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.19

INTERNATIONAL DIVERSIFICATION, TECHNOLOGICAL CAPABILITY, AND MARKET FOCUS: THE MODERATED MEDIATING EFFECT ON NEW PRODUCT PERFORMANCE

Jie Wu, Zhenzhong Ma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1203