KOREASCHOLAR

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: MEDIATING EFFECT OF INTERNAL CAPABILITY AND AS WELL AS EXTERNAL NETWORK QUALITY

Hailin Zhang, Xina Yuan, Seongsoo Jang, Xin Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.592-597

INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE

Hyeyeon Yuk, Tony Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.212

CAPTURING VALUE FROM OPEN PRODUCT INNOVATION: THE EFFECTS OF PRE-LAUNCH TECHNOLOGY IN-LICENSING AND POST-LAUNCH PRODUCT UPGRADES ON NEW PRODUCT MARKET PERFORMANCE

Seongsoo Jang, Max von Zedtwitz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1232

INTERNATIONAL DIVERSIFICATION, TECHNOLOGICAL CAPABILITY, AND MARKET FOCUS: THE MODERATED MEDIATING EFFECT ON NEW PRODUCT PERFORMANCE

Jie Wu, Zhenzhong Ma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1203

ARE MARKET-ORIENTED FIRMS PIONEERS IN NEW PRODUCT LAUNCH? AN INVESTIGATION OF POSITIONAL ADVANTAGE, TIMING OF ENTRY, AND NEW PRODUCT PERFORMANCE

Andy Wei Hao, Chiquan Guo, Yong J. Wang, Anshu Saran

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.116