KOREASCHOLAR

THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT

Heetae Cho, Weisheng Chiu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1472-1474

THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE

Se Kyung Woo, Joonheui Bae, Dong Mo Koo, Hye Jin Ryu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.337

NOSTALGIA, ATTITUDE TOWARD SPONSORS, AND PURCHASE INTENTION FOR SPONSORS’ PRODUCTS

Heetae Cho, Weisheng Chiu, Hyun-Woo Lee, Xiaofang Doreen Tan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.80

EXPLORING THE DISPOSITIONS OF NOSTALGIA

Israel Nai, Isaac Cheah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1304-1310

SEDUCING CUSTOMERS WITH FOND MEMORIES: THE EFFECT OF NOSTALGIA ON CONSUMER SWITCHING BEHAVIOR

Zhongqiang (Tak) Huang, Xun (Irene) Huang, Yuwei Jiang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1031

ASMR MARKETING IN FASHION BRANDS USING EMOTIONAL COMMITMENT AND NOSTALGIA

Minjung Baek, Hyeonju Jang, Heeju Chae

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.414-416