KOREASCHOLAR

INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION

Alina Kim, Jaehun Kim, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.325-329

EFFECT OF PRODUCT MESSAGE TYPE (NOVELTY AND MEANINGFULNESS) ON NEW PRODUCT EVALUATION WITH SPENDTHRIFT AND TIGHTWAD CONSUMERS

Taehyun Suh, Byung Kyu Kim, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.293-297

THE PRODUCTION AND REPRODUCTION OF MANAGEMENT AND MARKETING NOVELTY IN ORGANISATIONS: A SOCIOMATERIAL APPROACH

Ali Yakhlef

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1718-1732

ROLE OF AUTHENTICITY IN LUXURY BRANDING: HOW NOVELTY IN DESIGN IS PREFERRED AS MUCH AS TYPICALITY IN LUXURY BRANDS

Aparna Sundar, John Price, Sung-Hee Wendy Paik

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.150-154