KOREASCHOLAR

ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS

Roberio Santos, Eirini Bazaki, Vanissa Wanick, Evandro de Barros Costa, José Antão Beltrão Moura

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.683-687

ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS

Roberio Santos, José Antão Beltrão Moura, Evandro Costa, Eirini Bazaki, Vanissa Wanick

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.632-636

THE FILIPINO “DESERVE KO ‘TO” MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY

Marlo Novino, Joliber Caminong, Rosalinda Andres

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.461

VISUAL MERCHANDIZING DESIGN IN THE ERA OF ONLINE FOR OFFLINE: CASE STUDIES ON RETAIL STORES IN KOREA AND JAPAN

Nhayoon Kim, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.7-8