KOREASCHOLAR

AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS

Mai Kikumori, Ryuta Ishii, Zsófia Tóth

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.675

NAVIGATING THE AUTHENTIC ONLINE WORD-OF-MOUTH: IDENTIFYING KEY CONSUMERS AND HARNESSING THE POWER OF SOCIAL MEDIA

Denis Utochkin, Ivan Belik

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.165

BACKPACKERS’ ONLINE ACTIVITIES DURING THEIR TRAVEL JOURNEY AND E-WORD-OF-MOUTH

Silvia Cacho-Elizondo, Catherine Lejealle, Jean Michel Chapuis

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.971-976

THE ROLE OF WORD-OF-MOUTH AND CELEBRITY ENDORSEMENT IN ONLINE CONSUMER-BRAND RELATIONSHIP: THE CONTEXT OF INSTAGRAM

Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1119-1129

NEGATIVE IMPACTS OF ONLINE WORD-OF-MOUTH COMMUNICATION: THE ROLE OF ENVY

Akinori Ono, Ryosuke Shimizu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.613

THE EFFECT OF ELECTRONIC WORD-OF-MOUTH IN THE ONLINE TRAVEL MARKET

Chih-Wen Wu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1733-1734

A STUDY ON THE EFFECT OF FEATURES TOWARDS ONLINE STORE ONREUSE INTENTION IN CHINA ─ THE MODERATION ROLE OF THE E-WOM(ELECTRONIC WORD OF MOUTH)

ChunLin Yuan, Kyung Hoon Kim, XiaoLei Yu, Jenny Ma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.567-572

SITUATIONAL, INDIVIDUAL, AND SOCIAL NETWORK DETERMINANTS OF NEGATIVE ONLINE WORD-OF-MOUTH

M S Balaji, Khong Kok Wei

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1123-1129