KOREASCHOLAR

COOKIES NOTICE: AN INVESTIGATION INTO TRANSPARENCY AWARENESS IN ONLINE BEHAVIORAL ADVERTISING

Sangwook Lee, Y. Greg Song, Won-Ki Moon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.370

THE IMPACT OF COVID-19 ON ONLINE SEARCH ADVERTISING MARKET

Sehyun Lee, Dongyoung Jeong, Kyeonghan Bae, Jaunghyun Hwang, Alex Jiyoung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.368

THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET

Youseok Lee, Jongdae Kim, Junhee Seok

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.119

THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS

Ruping Liu, Hao Zhang, Xiaojing Wang, Gongming Duan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.54

UNDERSTANDING ONLINE USERS BY SEGMENTING THEIR SEARCH KEYWORDS: EMPIRICAL ANALYSIS FROM ONLINE AUTO INSURANCE SEARCH ADVERTISING

Moon Young Kang, Sunghoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.24-27

CONGRUITY AND PROCESSING FLUENCY: AN ANALYSIS ON THE EFFECTIVENESS OF EMBEDDED ONLINE VIDEO ADVERTISING

Zhiying Jiang, Chong Guan, Meilin.Zhang, Ivo. L. de Haaij

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.737-742

POWER MOTIVATION INFLUENCES ATTITUDE TOWARDS LUXURY GOODS ADVERTISING AFTER ONLINE SOCIAL COMPARISON

Agung Sembada

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.443

IT TAKES TWO TO TANGO: INTERACTION EFFECTS IN MULTICHANNEL ONLINE ADVERTISING

Eva Anderl, Werner Kunz, Jan H. Schumann

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.652