DECOMPOSITION OF CONSUMER ACTUAL PURCHASE USING E-DISCOUNT THROUGH ONLINE FOOD DELIVERY SYSTEMS
Teck Weng Jee, Lisa Lee Hua Ngui, Wan Yi Chao, Sarah Supahan
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1074
FACTORS INFLUENCING USAGE BEHAVIOR OF ONLINE FOOD DELIVERY PLATFORM SERVICES DURING THE COVID-19 PANDEMIC
Mei-Fang Chen
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.970
PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING STUDY
Weisheng Chiu, Badu-Baiden Frank, Peter Kim Tan Cheung
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.312