KOREASCHOLAR

THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE

Vera Butkouskaya, Kenan Shukiurov

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.62

THE PERSONALIZATION-PRIVACY PARADOX: EXAMINING THE IMPACT OF TARGETING DISCLOSURES ON CONSUMER BEHAVIOR IN ONLINE PRIVACY

Rachel Esther Lim, Yoon Hi Sung, Eun Yeon Kang, Kacy Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.42

TOO MUCH INFORMATION? CONSUMER DATA AND ONLINE PRIVACY IN HONG KONG

Julie Bilby, Vicky Wing Kei Ng

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.898-899