KOREASCHOLAR

ABSTRACT OR CONCRETE MESSAGES? WHICH REVIEWS ARE MORE EFFECTIVE TO CONSUMERS ON ONLINE SHOPPING PLATFORMS?

JinSuk Lee, Sunnyoung Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.664-665

BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS

Aihoor Kayoom Aleem, Sandra Maria Correia Loureiro, Jéssica Francisco Martinho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.631-636

THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR

Nayeema Ahmed, Hong Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.297-301

A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION

María Olmedilla, José Carlos Romeo, Cristophe Benavent, Marie Haikel-Elsabeh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.233

THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS

Ruping Liu, Hao Zhang, Xiaojing Wang, Gongming Duan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.54

THE DRIVERS OF REVIEW HELPFULNESS AND REVIEW UNHELPFULNESS

Yoonsun Jeong, Fernando Jiménez, Ali Soltaninejad

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.824

BIG DATA SHOWS A NEGATIVITY BIAS IN THE PERCEIVED HELPFULNESS OF ONLINE REVIEWS

Sanghyub John Lee, Rouxelle De Villiers, Jungkeun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1487

IMPACTS OF ONLINE REVIEWS ON CONSUMERS' DECISION-MAKING: APPLICATION OF TOPIC MODELING IN RESTAURANT SERVICES

Fangzhou Li, Zhen Li, Shuai Yang, Ken Ishibashi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1350

WHAT PEOPLE SAY REALLY MATTERS: THE IMPORTANCE OF FUNCTIONAL AND EMOTIONAL CONTENT IN ONLINE CONSUMER REVIEWS FOR PRODUCT SALES

Seongsoo Jang, Jaihak Chung,, Vithala R. Rao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.912

ANALYSING SENTIMENTS OF ONLINE REVIEWS ON RESTAURANTS IN MALAYSIA USING PREDICTIVE TEXT ANALYTICS

Kok Wei Khong, Fon Sim Ong, Babajide AbuBakr Muritala, Ken Kyid Yeoh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.200

A GROUNDED THEORY APPROACH TO EXPLORING THE PHENOMENON OF SELLER MANIPULATIONS OF ONLINE PRODUCT REVIEWS

Chunyu Li, Ling Peng, Geng Cui

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1538-1551

WHEN ONLINE REVIEWS CONFLICT: THE EFFECT OF INFORMATION CUES AND EWOM ADOPTION ON BEHAVIOURAL INTENTIONS

Enrique Bigné, Carla Ruiz, Rafael Currás, José Martí

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.950-951

UTILIZING QUALITATIVE INFORMATION IN ONLINE REVIEWS FOR SALES FORECASTING: THE VALUE OF FUNCTIONAL AND EMOTIONAL USER-GENERATED CONTENT

Seongsoo Jang, Jaihak Chung, Vithala R. Rao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.942-945

DETERMINANTS AND CONSEQUENCES OF CONSUMERS’ ATTITUDES TOWARD ONLINE PRODUCT REVIEWS

Alhassan G. Mumuni, Karen M. Lancendorfer, Kelley O’Reilly, Amy MacMillan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.784

THIS MUST BE GOOD BECAUSE EVERYONE SAYS SO!AN EMPIRICAL ANALYSIS OF THE EFFECT OF ONLINE PRODUCT REVIEWS ON PURCHASE PROBABILITIES

Su Jung Kim, Ewa Maslowska, Edward C. Malthouse

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.774-783