KOREASCHOLAR

DETERMINANT AND CONSEQUENCES OF IMMERSION AND MODERATING EFFECT OF RECOMMENDER TYPE ON PRODUCT RECOMMENDATION IN ONLINE VIDEO STREAMING SERVICE

Jongwan Cho, Subin Im

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.859-861

SOCIAL INFLUENCE THROUGH VIDEO STREAMING APPLICATIONS: AN ANALYSIS OF MOBILE CONSUMERS’ USAGE BEHAVIOR

Youshin Kwak, Chang Hee Park, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1054-1055

PRICING STRATEGIES FOR THE ONLINE MEDIA STREAMING INDUSTRY

Edwin Ip

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.890-891