HOW TO IMPROVE P2P SHARING-SERVICE QUALITY: THE MODERATING ROLE OF THE FORM OF ADDRESS ON THE EFFECT OF INCONGRUENCE IN GENDER AND RACE ON PERCEIVED SOCIAL DISTANCE
Juyoung Kang, Sooyun Kim, Sunmee Choi, Heejin Kim
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1455-1459