PAY-WHAT-YOU-WANT (PWYW) PRICING FOR HIGH-VALUE PRICED SERVICES: POTENTIAL, NEW AND REPEAT CUSTOMERS
Brigitte Stangl, Margit Kastner, Girish Prayag
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1661-1662
SITUATIONAL INFLUENCES ON PAY-WHAT-YOU-WANT (PWYW) PRICING DECSIONS: THE ROLE OF PERCEIVED CROWDING, INVOLVEMENT AND TIME PRESSURE
Fazlul K Rabbanee, Rajat Roy, Piyush Sharma
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1413-1415