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CROSS NATIONAL RE-INVESTIGATION OF CONSUMER INVOLVEMENT FOR CORPORATE AND PRODUCT ADS: EVIDENCE FROM FRANCE, PAKISTAN AND USA

Rohail Ashraf, Noël Albert, Dwight Merunka

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.281

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AN EMPIRICAL STUDY TO EXAMINE CONSUMER BEHAVIOR TOWARDS LUXURY BRANDS IN PAKISTAN

Faryal Salman

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1273-1282

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