ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA
Sola Yoon, Sejung Marina Choi
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.121
BRAND EQUITY: A LONGITUDINAL ANALYSIS OF MIND-SET METRICS WITH PANEL DATA
Alexander Witmaier
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1448-1450