KOREASCHOLAR

HOW PARASOCIAL INTERACTIONS DRIVE ONLINE PURCHASE INTENTIONS: A META-ANALYSIS

Zeeshan Majeed Nadroo, Nivin Vinoi, Amit Shankar

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.258

DOES PARASOCIAL INTERACTION WITH DIGITAL INFLUENCERS AFFECT WELL-BEING? FROM THE PERSPECTIVES OF DIGITAL INFLUENCERS’ ATTRIBUTES AND FOLLOWERS’ COMPENSATION PSYCHOLOGY

Chien-Wen Chen, Nguyen Duong Thuy Trang, Mingchang Chih, Pei-Ying Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.389

HOW VIDEO BLOGGER (VLOGGER) AFFECTS PARASOCIAL INTERACTION AND BRAND

Matthew Tingchi Liu, Pamela Lam I Kei, Yongdan Liu, Ting-Hsiang Tseng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.148-153

THE DRIVING FACTORS OF THE RELATIONSHIP OF PARASOCIAL INTERACTION IN SNS ENVIRONMENT AND ITS IMPACT ON CUSTOMER EQUITY

Chunlin Yuan, Kyung Hoon Kim, Juran Kim, Xiaolei Yu, Yanan Yan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.131