KOREASCHOLAR

CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP

Rhonwyn K. Vaudrey

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.677-682

THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING

Min-Sook Park, Yong Ju, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.599

HUMAN VS. VIRTUAL INFLUENCERS: EXPLAINING THE EFFECTIVENESS OF DIFFERENT TYPES OF INFLUENCERS THROUGH THE LENS OF UNCANNY VALLEY AND PARASOCIAL RELATIONSHIP

Minjin Rheu, Eunsin Joo, Jing Yang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.353-359

PARASOCIAL RELATIONSHIP, IDENTIFICATION AND INTENTION TO SUBSCRIBE AND DONATE LIVE-STREAMERS: A PERSPECTIVE OF SOCIAL MOTIVATIONAL MODEL

Ching-Lun Chen, Annie Pei-I Yu, Hee Jung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.286-291

THE EFFECTS OF PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN THE SOCIAL MEDIA

Min-Sook Park, Jong-Kuk Shin, MinKyung Moon, JaeHun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.579-580

THE DRIVING FACTORS OF THE RELATIONSHIP OF PARASOCIAL INTERACTION IN SNS ENVIRONMENT AND ITS IMPACT ON CUSTOMER EQUITY

Chunlin Yuan, Kyung Hoon Kim, Juran Kim, Xiaolei Yu, Yanan Yan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.131

EFFECTS OF PARASOCIAL RELATIONSHIP ON CUSTOMER EQUITY IN THE SOCIAL MEDIA CONTEXT

Chun Lin Yuan, Juran Kim, Kyung Hoon Kim, Pekka Mattila

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1192-1197