KOREASCHOLAR

HOW OUTPUT SPECIFICITY OF CUSTOMER PARTICIPATION IMPACTS SERVICE SATISFACTION? THE MODERATING ROLES OF REGULATORY FOCUS AND SHOPPING VALUE

Chia-Yi Chen,

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1051

DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY

Jun B. Kim, Seongsoo Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.930

HOW OUTPUT SPECIFICITY OF CUSTOMER PARTICIPATION IMPACTS SERVICE SATISFACTION? THE MODERATING ROLES OF REGULATORY FOCUS AND SHOPPING VALUE

Chia-Yi Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.862

IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION

Takashi Teramoto, Hiroyuki Tsurumi, Eiji Motohashi, Takashi Watanabe, Shin Sato, Takuma Kobayashi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.845

MITIGATING THE EFFECT OF PARTICIPATION EFFORT IN CONSUMER PARTICIPATORY CSR CAMPAIGNS: THE ROLE OF CONSUMER POWER

Yuna Kim, Eunice (Eun Sil) Kim, Eun Yeon Kang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.382

CONSUMERS' PERCEPTION OF THE TECHNOLOGY-BASED INNOVATION: EXAMINING DIFFERENT LEVELS OF INNOVATION AND THE DIFFERENT TYPES OF CUSTOMER PARTICIPATION

Hyeyeon Yuk, Euejung Hwang, Tony Garrett, Jong-Ho Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.309

CUSTOMER PARTICIPATION AND THE ROLE OF RELATIONSHIP LENGTH

Chung-Yu Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1335-1345

DO BUSINESS STUDENTS ALSO BENEFIT FROM UNDERGRADUATE RESEARCH PARTICIPATION?

Jae Min Jung, Cailin Kuchenbecker, Guerillmo Marquez, Mitchell Pickering

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1105

INNOVATION AND CUSTOMER PARTICIPATION IMPRATIVE

Matthew H Sauber

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.782-785

THE DIRECT, INDIRECT, AND CONDITIONAL EFFECTS OF A FOREIGN EMPLOYEE’S ACCENT ON CUSTOMER PARTICIPATION IN SERVICES

David Bourdin, Christina Sichtmann

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.473-484

SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION

Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner, Alexander Girschick

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.440

INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE

Hyeyeon Yuk, Tony Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.212

THE EFFECT OF CUSTOMER PARTICIPATION ON E-SERVICE QUALITY AND SATISFACTION

Thomas Fotiadis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1245-1247

WHEN IS CUSTOMER PARTICIPATION EFFECTIVE IN NPD STAGES: A TEST OF TWO DIFFERENT USER TYPES AND INNOVATION

Hyeyeon Yuk, Tony C. Garrett

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1204

CUSTOMERS’ CONTINUED USE OF CUSTOMER PARTICIPATION SERVICE FORMATS: A QUALITY TYPOLOGY AND THE IMPACT OF SOCIALIZATION

Sandra Streukens, Sara Leroi-Werelds

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.309

CUSTOMER PARTICIPATION BEHAVIOR FOR VALUE CO-CREATION IN HIGH- VERSUS LOW- CONTACT SERVICES: THE ROLES OF TRUST-IN-PERSONNEL AND TRUST-IN-BRAND

Esther Ling-yee Li, Sherriff T. K. Luk, Ben Shaw-Ching Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1552-1565

THE IMPACT OF PRODUCT INNOVATION AND CUSTOMER PARTICIPATION ON BRAND ATTITUDE

Hyeyeon Yuk, Seoil Chaiy

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1022-1023

WHEN DO CUSTOMER PARTICIPATION AND SUPPLIER COLLABORATION HELP B2B SERVICE FIRMS OFFER SUPERIOR PERFORMANCE VALUE AND RELATIONAL VALUE?

Nima Heirati, Aron O’Cass, Klaus Schoefer

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2028-2035

EXPLORING SOCIAL MEDIA SEVICES OF GLOBAL FASHION BRANDS: DOES CUSTOMER SOCIAL PARTICIPATION HAVE AN IMPACT ON CUSTOMER EQUITY?

Heeju Chae, Eunju Ko, Jinghe Han

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1609-1612

CUSTOMER'S ACTIVE PARTICIPATION IN SERVICE AND ITS IMPACT ON PERCEPTIONS OF OWN PERFORMANCE

Sooyun Kim, Geebum Park, Sunmee Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1121-1122