A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY
Marius Wait
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1200-1214
THE ROLE OF MARKETING COMPETENCIES IN ENTREPRENEURSHIP PEDAGOGY: EVIDENCE FROM UK BUSINESS START-UPS
Vita Kadile, Nicky Kinsey, Cezara Nicoara
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.131