KOREASCHOLAR

THE ROLE OF PERCEIVED CONTROL IN SERVICE RECOVERY

Dominik Julian Padberg

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.829-834

HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL?

Lijun Xie

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.331

IMPACT OF PERCEIVED ALGORITHMIC EXPLAINABILITY, CONTROL, AND LITERACY ON USER EVALUATIONS IN SHORT-FORM VIDEO PLATFORMS

Jang Ho Moon, Jungyong Ahn, Youngju Jung, Yongjun Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.101-105

KEY DIMENSIONS OF AI-POWERED VOICE ASSISTANTS AS RELATED TO PERCEIVED CONTROL, FLOW, CONSUMER HAPPINESS, AND BRAND LOYATLY

Jennifer Huh, Hye-Young Kim, Garim Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.916-917

ARE PEOPLE MORE LIKELY TO MISBEHAVE DURING TRAVEL? THE MEDIATION EFFECT OF PERCEIVED SOCIAL CONTROL

Chloe Y. QIU, Lisa C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.893

“THERE’S NO OTHER WAY!”: HOW PERCEIVED BEHAVIORAL CONTROL AFFECTS TRUST TO PURCHASE IN SOCIAL MEDIA STORES

Agung Sembada, Koay Kian Yeik

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.667