KOREASCHOLAR

TO SACRIFICE OR NOT? PERCEIVED VALUE OF SACRIFICE GREEN INITIATIVES AND CONSUMER VALUES ON LUXURY HOTEL GUESTS’ PERCEPTIONS AND PREFERENCES

Jeffery Xie, Sean Lee, Fabio Costa, Steve Dix

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.451

IS IT BETTER TO BE MICHELIN AND GREEN AT THE SAME TIME? EXPLORING THE PERCEIVED VALUE AND INTENTIONS TOWARDS MICHELIN GREEN STARS

Lau Kong Cheen, Jeffery Xie, Sean Lee, Ian Phau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.407

THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE

Vera Butkouskaya, Junfeng Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.991-992

THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

Wangmei Xie, Keiya Tabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.944-948

HOW TO BRIDGE THE GAP BETWEEN BRAND RECOGNITION AND CUSTOMER PERCEIVED VALUE IN THE DIGITAL AGE?

Lang-lung Luke Chiang, Mia Hsiao-Wen Ho, Chun-Yueh Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.685

THE GAP BETWEEN CUSTOMER-PERCEIVED VALUE AND SUPPLIRE-PERCIEVED VALUE IN THE MANUFACTURING INDUSTRY

Towako Sakama

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1488-1495

THE ROLE OF QR CODES IN GREEN ADVERTISEMENTS: AN EMPIRICAL RESEARCH COMBINING TAM AND PERCEIVED GREEN VALUE AND GREEN TRUST

Siwei Li, Morikazu Hirose, Yuting Liu, Kei Mineo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.736-745

THE ROLE OF CONSUMER’S PERCEIVED VALUE IN EVALUATING THE INNOVATIVE PRODUCT

Isaac Cheah, Min Teah, Anwar Sadat Shimul, Hyo Jin Eom

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.599-600

SHOW ME YOUR RESPONSIBILITY, I´LL TELL YOU WHO YOU ARE: EXPLICIT AND IMPLICIT EFFECTS OF BRAND SUSTAINABILITY ON BRAND REPUTATION, PERCEIVED VALUE AND BRAND-RELATED INTENTIONS

Klaus-Peter Wiedmann, Evmorfia Karampournioti, Levke Louise Albertsen, Steffen Schmidt, Sascha Langner, Michael Schießl

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1249-1250

IMPACT OF PERCEIVED VALUE ON CASUAL MOBILE GAME LOYALTY: THE MODERATING EFFECT OF INTENSITY OF PLAYING

Sebastian Molinillo, Arnold Japutra, Francisco Liébana-Cabanillas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1159-1160

THE MEDIATING ROLES OF PERCEIVED VALUE AND RISK ON GLOBAL BRAND PURCHASE: EVIDENCE FROM TWO EUROPEAN COUNTRIES

Živa Kolbl, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos, Vesna Žabkar

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.584

THE EFFECT OF MASS CUSTOMIZATION IN FOOD SERVICE ON CONSUMER’S PERCEIVED VALUE: THE MODERATING ROLE OF SOCIAL INFLUENCE AND FOOD TYPES

Jaewon Hwang, Yong-Ki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.520-524

THE PERCEIVED VALUE OF THE LUXURY WATCH: UNDERSTANDING CONSUMER INSIGHT USING THE MEANS END CHAIN APPROACH

Pakamon Puttipinyo, Phallapa Petison

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.482-487

ASSESSING MEASUREMENT INVARIANCE ON CONSUMER PERCEIVED VALUE: CROSS-GROUP COMPARISONS

Hyo Jin Eom, Laura (Zhenqiu) Lu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.194-195

PERCEIVED VALUE OF SUSTAINABLE FASHION PRODUCTS AND WILLINGNESS TO DIFFUSE POSITIVE E-WOM INFORMATION

Hyun Min Kong, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1621-1622

THE BRAND VALUE CHAIN OF ONLINE INSURANCE BROKERS: TAM AND PERCEIVED VALUE APPROACH

Rachata Rungtrakulchai, Maneerat Kor-Udom

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1392-1404

3D PRINTING AD CAMPAIGN EXPERIENCES: PERCEIVED VALUE OF LUXURY BRANDS AND PURCHASE INTENTION

Juran Kim, Ki Hoon Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.607

INVESTIGATING THE ROLE OF ATTITUDES TOWARDS SOCIAL MEDIA MARKETING ACTIVITIES AND THE PERCEIVED VALUE OF USING SOCIAL MEDIA IN ORGANIZING VACATIONS

Kaede Sano

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.192-197

THE EFFECT OF PERCEIVED VALUE OF MOBILE SOCIAL NETWORK GAME(MSNG) ON CONTINOUS USAGE INTENTION IN CHINA : FOCUSED ON MEDIATION EFFECT OF COMMITMENT

Tae-Hoon Kang, Hyoung-Gil Kim, LanLan Kong

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2024

DRIVERS OF GREEN PRODUCT ADOPTION - THE ROLE OF GREEN PERCEIVED VALUE, GREEN TRUST AND PERCEIVED QUALITY

Aris Y. C. Lam, Mei Mei Lau, Ronnie Cheung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1617-1630