KOREASCHOLAR

THE EFFECTS OF ANTHROPOMORPHISM AND AURA OF A DIGITAL HUMAN ON PERCEIVED INTERACTIVITY

Juran Kim, Joonheui Bae

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.415

Uncanny Valley Effect on Attachment and Perceived Interactivity of AI Speakers

Juran Kim, Seungmook Kang, Joonheui Bae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1346

PERCEIVED HOTEL INNOVATIVENESS AS THE DRIVER OF CUSTOMER INTERACTIVITY: A DUAL-PATH MODEL

Emily Ma, Yun Zhang, Wei Xi, Feng Zeng Xu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.786-789

A SOCIAL MARKETING CAMPAIGN IS IN THE EYE OF THE BEHOLDER: CHOICE EFFECTS ON PERCEIVED INTERACTIVITY AND INVOLVEMENT IN THE SOCIAL MEDIA CONTEXT

Juran Kim, Michael Capella, Ki Hoon Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.659