KOREASCHOLAR

EXPLORING THE IMPACT OF CERTAIN AND UNCERTAIN DISCOUNTS ON CONSUMER PERCEPTION AND BEHAVIOR

Jeffery Xie, Kaiqiao Zhang, Sean Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.162

PRICED BY PERCEPTION: THE DYNAMICS OF LUXURY NFT VALUATION

Ashley Stevens Chenn, Kelly Odessa Cowart

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.83-84

WHEN TWISTS BECOME PREMIUM: THE ROLE OF LUXURY INVOLVEMENT IN PRICE PERCEPTION

Seolwoo Park, Sohyeon Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.2-4

“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY

Emily Rathbone, Alessia Grassi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1026-1027

THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE

Felipe Breviglieri, João Guerreiro, Sandra Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.693-698

HOW SELF-CONSTRUAL INFLUENCES PRODUCT ENVIRONMENTAL PERCEPTION: THE SURPRISING RESULT!

Wanida Srirattanapatanon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.520

MINDFULNESS VS. MINDLESSNESS: CLIMATE-FRIENDLY FOOD VALUE PERCEPTION AND CHOICE

Juran Kim, Huimin Xu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.508-510

THE FILIPINO “DESERVE KO ‘TO” MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY

Marlo Novino, Joliber Caminong, Rosalinda Andres

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.461

THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN

Narichika Isoda, Yuko Yamashita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.383-386

CONSUMERS' PERCEPTION OF THE TECHNOLOGY-BASED INNOVATION: EXAMINING DIFFERENT LEVELS OF INNOVATION AND THE DIFFERENT TYPES OF CUSTOMER PARTICIPATION

Hyeyeon Yuk, Euejung Hwang, Tony Garrett, Jong-Ho Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.309

THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE

HoiSoo Um, Eunju Ko, Boram Do

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.280

DIMENSIONS OF MIND PERCEPTION AND THEIR RAMIFICATIONS FOR ARTIFICIAL INTELLIGENCE AND OTHER LATEST TECHNOLOGIES-EMBEDDED MACHINES

Hyuna Bak, Yongju Kwon, Yaeri Kim, Kiwan Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.214-215

THE EFFECT OF CSR NEWS REPORTS ON CUSTOMER’S PERCEPTION

Youseok Lee, Junhee Seok, Jongdae Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.158

RESEARCH ON THE INFLUENCE OF USEFULNESS AND USABILITY OF METAVERSE SITUATIONAL PERCEPTION ON BRAND EXPERIENCE BASED ON SOCIAL PRESENCE

Xiaolei Yu, Xuxiang Cheng, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.94

PERCEPTION OF BIDIRECTIONAL DISTRIBUTION SUPPLY CHAIN: ENVIRONMENTAL, WELL-BEING, QUALITY, AND COMMUNITY VALUES

Garim Lee, Hye-Young Kim, Kathryn Draeger, Karen Donohue, Greg Schweser, Ren Olive

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.56-57

ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION

Tiantian Wang, K. Nadia Papamichail, Sahar Karimi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.29

DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1583-1586

EXTENDED ABSTRACT: DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1292-1296

DEVELOPING A BI-LINGUAL LEXICON TO MAP CONSUMER PERCEPTION OF INDIAN BRANDS

Aditi Mudgal, Amrendra Pandey, Amarnath Bose, Pankaj Priya

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.851-856

THE EFFECT OF PRICE STRATEGIES AND MESSAGE APPEALS OF UPCYCLING FASHION BRANDS ON CONSUMERS’ PERCEPTION AND SUSTAINABLE CONSUMPTION

Yoon Hi Sung, Eun Yeon Kang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.206