KOREASCHOLAR

THE PSYCHOLOGY OF DATA DISCLOSURE IN IMMERSIVE PLATFORMS: RISKS, REWARDS, AND USER PERCEPTIONS

Denise Pape, Waldemar Toporowski

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1049

FROM INFORMATION TO INFLUENCE: HOW AUGMENTED REALITY-POWERED DIGITAL PRODUCT PASSPORTS SHAPE LUXURY FASHION PERCEPTIONS AND PURCHASE INTENTIONS

Kishokanth Jeganathan, Andrzej Szymkowiak

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.943

SUSTAINABLE FASHION IN ACTION: EXPLORING GEN Z AND MILLENNIALS’ PERCEPTIONS OF COLLABORATIVE CLOTHING CONSUMPTION IN CANADA

Eric Li, Asfiya Taji

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.691

EXPLORING PERCEPTIONS OF OCEAN AND LEISURE TOURISM IN SOUTH KOREA ACROSS SEVEN COUNTRIES : USING BIG DATA TEXTMING

So-La Yoon, Hoon-Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.627-630

TRUST OR TRICKERY? THE ROLE OF AI AND HUMAN INFLUENCERS IN GREENWASHING PERCEPTIONS

Marta Massi, Andrea Vocino, Andrea Rurale

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.610

THE IMPACT OF ADOPTING AND DISCLOSING GENERATIVE AI IN DIGITAL ADVERTISING ON BRAND PERCEPTIONS

Emanuele Ghianda, Raffaele Albani, Lawrence Paul Cabrera, Francesco Costanzo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.548-553

CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA APPROACH

Ana Brochado, Michael Troilo, Álvaro Rosa

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.453-454

TO SACRIFICE OR NOT? PERCEIVED VALUE OF SACRIFICE GREEN INITIATIVES AND CONSUMER VALUES ON LUXURY HOTEL GUESTS’ PERCEPTIONS AND PREFERENCES

Jeffery Xie, Sean Lee, Fabio Costa, Steve Dix

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.451

WHEN SILENCE SPEAKS: THE ROLE OF GREENHUSHING IN FASHION BRAND PERCEPTIONS

Dongjae (Jay) Lim, Jeongah Shin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.442

THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS

Jung Eun Lee, Jia Wu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.329

VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE

Sinhee Han, Ho-Young Lee, Hyo-Dan Cho, Hakseung Shin, Young-Ki Lee, Myung Ja Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.260-264

GREENWASHING IN ADVERTISING: CONSUMER PERCEPTIONS, MORAL OUTRAGE, AND THE PATHTO BRAND AVOIDANCE

Anuj Jain

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.257

YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)

Hanna Lee, Angie Lee, Jung-Hwang Kim, Ui-Jeen Yu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.220-224

THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS

Daniela Langaro, Catarina Marques, Jazia Gharbi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.159

COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM CHINA

Shuyi Hao, Julia Pueschel

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.20

ENJOYMENT OR ANXIETY? THE ROLE OF PROXIMITY AND PASSIONATE INTENSITY IN SHAPING USER PERCEPTIONS OF AI LOVERS

Calvin Wan, Daisy Lee, Peggy Ng, Irene Garnelo-Gomez

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.15

THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS

Serena Rovai, Aihoor Aleem, Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.5-6

WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS

Carolin Müller, Fernando Fastoso, Anja Spilski

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1059

HOW ITEMS ON SHOPPING LISTS ARE RELATED TO CONSUMER PERCEPTIONS OF GROCERY STORES’ QUALITY, SELECTION, AND PRICE LEVELS

Pilsik Choi, Fei L. Weisstein

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.895

CHINESE CONSUMERS AND FASHION DISPOSAL PERCEPTIONS: FROM TRADITIONS TO ONLINE PLATFORMS

Panayiota J Alevizou, Claudia E Henninger, Xiaoye Fu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.798-799