KOREASCHOLAR

CUSTOMER-ORIENTED SELLING OF PERFORMANCE-BASED CONTRACTS – A MEANS END CHAIN ANALYSIS

Stefan Ruffer, Tobias Schaefers

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1085

WILL STRONG RETAILERS ACQUIRE BETTER PROCUMENT PERFORMANCE?: ANALYSIS BASED ON THE MEDIATING EFFECT OF THE QUALITY OF RETAILER-SUPPLIER RELATIONSHIP

Wenchao Liu, Rupan Sun, Xin Xin, Lihui Sun

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.206-210

MANAGERIAL RESOURCES, MARKET ORIENTATION, MARKETING CAPABILITIES, AND BUSINESS PERFORMANCE: AN EMPIRICAL ANALYSIS OF JAPANESE MANUFACTURING COMPANIES

Hidesuke Takata, Ikuo Takahashi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.707-712