KOREASCHOLAR

HUMAN PSYCHOLOGY AS A DRIVER OF TOURISM DEVELOPMENT: THE EFFECT OF REGIONAL PERSONALITY TRAITS

Yuan William Li, Lisa C Wan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1046

THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE

Pauline Malmy, Mathieu Alemany Oliver, Reynald Brion

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.623

THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE EWOM MOTIVATIONS

Sen Wang, Hirotsugu Takahashi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.478-482

THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING

Jungwon Kim, Youngju Jung, Yongjun Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.85-89

SERVICE RECOVERY AND BEHAVIOURAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT

Sarabjit Kaur Sidhu, Fon Sim Ong, Sathyaprakash Balaji Makam

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1551-1555

IS HOKKAIDO “EXPANDING HORIZON”? SEEKING A TRIADIC RELATIONSHIP OF PLACE BRANDING, DESTINATION PRODUCT BRANDING, AND SOUVENIR BRAND PERSONALITY IN REGIONAL BRANDING

Sussan F., Hori A., Nakagawa H.

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1628-1635

SELF-EXPRESSION THROUGH VOTING? THE CRITICAL ROLE OF LEADER BRAND PERSONALITY

Sofia Batsila, George Panigyrakis, Anastasios Panopoulos

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1004-1014

ONLINE JANUSIAN BRAND PERSONALITY: HOW MUCH DO CLIENTS AND HOTELIERS CONVERGE?

Flavio Tiago, José Manuel Veríssimo, Teresa Borges-Tiago, Tiago Silva

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.798-799

HOW DOES PERSONALITY CONGRUENCE HELP TO EXPLAIN LUXURY BRAND ATTACHMENT? THE RESULTS OF AN INTERNATIONAL RESEARCH STUDY

Laura Grazzini, Raffaele Donvito, Gaetano Aiello, Daniele Pederzoli, Bruno Godey, Klaus-Peter Wiedmann, Chris Halliburton, Priscilla Chan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.455

BICULTURAL BRAND PERSONALITY MODEL: A CASE OF JAPAN AND THE U.S.

Satoko Suzuki, Satoshi Akutsu, Mayomi Haga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.174

BRAND “MINDS” ABOUT YOU: HOW BRAND PERSONALIZATION AFFECTS BRAND PERSONALITY

Hua Chang, Pielah Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.109

MEDIATING EFFECT OF SELF-CONGRUITY BETWEEN COUNTRY PERSONALITY AND ATTITUDE TOWARD FOREIGN PRODUCTS IN AN EMERGING MARKET

Murat Aktan, Paul Chao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.441-445

EFFECTS OF EMOTIONS AND PERSONALITY ON BLACK FRIDAY MISBEHAVIOR

Sharron J. Lennon, Minjeong Kim, Jaeha Lee, Kim K. P. Johnson

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.295-297

RESPONSIBLE VS. ACTIVE BRANDS? A PRELIMINARY EXAMINATION OF BRAND PERSONALITY ON CONSUMER-BRAND RELATIONSHIPS

Sebastian Molinillo, Arnold Japutra

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.261-264

EFFECT OF RETAIL THERAPY ON COMPULSIVE BUYING AND COMPULSIVE HOARDING: ASSESSING THE MODERATING EFFECT OF PERSONALITY TRAIT

H M Rakib ul Hasan, Mijeong Noh

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.183-185

SOUTH AMERICAN COUNTRIES’ POSITIONING ON PERSONALITY TRAITS: ANALYSIS OF 10 NATIONAL TOURISM WEBSITES

José I. Rojas-Méndez, Michael J. Hine

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1963-1977

DEVELOPING BRAND PERSONALITY TYPOLOGY FOR LUXURY PRODUCTS

Alexandra Karpova, George Balabanis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1950-1951

NEUROMARKETING INSIGHTS INTO CONSUMER PERSONALITY TYPES AND THEIR CHOICES

Katharina Kuehn

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1490-1491

ENDORSER’S BODY POSTURE AS AN ANTECEDENT OF (LUXURY) BRAND PERSONALITY PERCEPTION

Steffen Herm, Jana Möller, Klaus Heine

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1257-1269

THE IMPACT OF SERVICE BRAND PERSONALITY ON BRAND AFFECT, BRAND TRUST AND BRAND LOYALTY

Ursula Bougoure, Dominique Greer, Ben Smith

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1130