KOREASCHOLAR

TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE LEARNING

Jin-A Choi, Kiho Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.232

THE PERSONALIZATION-PRIVACY PARADOX: EXAMINING THE IMPACT OF TARGETING DISCLOSURES ON CONSUMER BEHAVIOR IN ONLINE PRIVACY

Rachel Esther Lim, Yoon Hi Sung, Eun Yeon Kang, Kacy Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.42

THE NEGATIVE IMPACT OF USING DISLIKED BRANDS IN DIGITAL BRAND PLACEMENTS

Justin F. McManus, Sergio W. Carvalho, Valerie Trifts

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.369

DO YOU TRUST AI? THE EFFECT OF AI PERSONALIZATION ON ADVERTISEMENTS

Jungkeun Kim, Elise Hunter, Chaein Lee, Jacob C. Lee, Jae-Eun Kim, Dong-Mo Koo, Mark T. Spence

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.239-242

IMPACT OF AD PERSONALIZATION ON CTR - FINDINGS FROM ONLINE AD CAMPAIGN OF AN INTERNATIONAL HOTEL GROUP

Richa Agrawal, Sandhya Narayanan, Rajan Vishwadeep

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.712-713

BRAND “MINDS” ABOUT YOU: HOW BRAND PERSONALIZATION AFFECTS BRAND PERSONALITY

Hua Chang, Pielah Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.109