ENHANCING CONSUMER ACCEPTANCE IN PERSONALIZED PRICING: THE ROLE OF E-COUPONS AS PRICE FRAMING MECHANISM
Jonas Müller-Faßbender
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.816-821
MITIGATING THE NEGATIVE EFFECTS OF PERSONALIZED PRICING
Louisa Weritz
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.247-252