KOREASCHOLAR

DIGITAL TRANSFORMATION: A PHYGITAL ECOSYSTEM FOR ENHANCING ELDERLY’S WELLBEING AND EXPERIENCE

Sisi Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1016

ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY

Valentina Bauzá Guillén, Silvia Pérez-Bou

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.738

BRIDGING DIGITAL CONVENIENCE AND PHYSICAL SENSORY ENGAGEMENT: A HUMAN-CENTRIC APPROACH TO PHYGITAL MARKETING IN THE CUSTOMER SERVICE JOURNEY

Saifeddin Alimamy

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.556-558

LET’S GET PHYGITAL! THE INFLUENCE OF AR-ENABLED PRODUCTS ON CONSUMER-BASED BRAND EQUITY AND REPURCHASE INTENTION

Denise Pape, Waldemar Toporowski

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.755-756

LUXURY BRANDS ENTER METAVERSE: USING NFTS AS A POWERFUL TOOL TO CONSTUCT DIGITAL DESIRABILITY IN PHYGITAL MARKETING

Wuxia Bao, Liselot Hudders, Shubin Yu, Emma Beuckles

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.659

PHYGITAL MARKETING: A NEW APPROACH TO TRIGGER TRAVEL INTENTIONS

Elisa Mameli, Brigitte Stangl

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.218-222