POSITIONAL ADVANTAGE AND PERFORMANCE: THE INFLUENCE OF CUSTOMER ENGAGEMENT AND ABSORPTIVE CAPACITY IN INNOVATION ENTREPRENEURSHIP RESTAURANTS
Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Xinni Xiao
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1605-1606
ARE MARKET-ORIENTED FIRMS PIONEERS IN NEW PRODUCT LAUNCH? AN INVESTIGATION OF POSITIONAL ADVANTAGE, TIMING OF ENTRY, AND NEW PRODUCT PERFORMANCE
Andy Wei Hao, Chiquan Guo, Yong J. Wang, Anshu Saran
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.116