KOREASCHOLAR

HOW HUMAN-ROBOT TEAMS (VS. ALL-HUMAN TEAMS) ENHANCE CUSTOMER COOPERATION WITH SERVICE PROVIDERS: THE ROLE OF RELATIVE POWER PERCEPTIONS

An Sheng, Sungwoo Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1103

UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION

Danita van Heerden, Jade Verbeek

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1021-1022

THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES

Ghina Molaeb, Elisabeth Paulet, Hareesh Mavoori

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1011

POWER OF SECOND-PERSON PRONOUNS: BOOSTING BRAND CONNECTION IN ONLINE ADS

Ser Zian Tan, Argho Bandyopadhyay, Wee Hong Loo, Jessica Helmi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.879

THE PERSUASIVE POWER OF FINANCIAL INFLUENCER: UNPACKING MOTIVATION ATTRIBUTION, PARASOCIAL RELATIONSHIPS, AND SELF-EFFICACY IN FINANCIAL DECISION-MAKING

Yi Xuan Ong, Ivy Siaw Hung Hii

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.851

THE POWER OF TWO: HOW SOCIAL PRESENCE, PERCEIVED CLOSENESS, AND GENDER CONGRUENCE SHAPE VIRTUAL INFLUENCER COLLABORATIONS

Fanjue Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.541

THE POWER OF VISUAL DISPLAY: HOW PRODUCT UNIT PRESENTATION SHAPES PROMOTIONAL EFFECTIVENESS IN ONLINE ENVIRONMENTS

Sohyeon Park, Song Oh Yoon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.97-99

THE POWER OF CHRISTMAS CAMPAIGNS TO BUILD STRONG BRANDS

Marta Blazquez Cano, Helen McCormick

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1072

THE ROLE OF PSYCHOLOGICAL POWER OF PASSION IN THE CONTEXT OF COVID-19: ASSOCIATIONS WITH FINANCIAL HARDSHIP AND DEPRESSION

Heejung Park, Annie Pei-I Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.973-978

A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON GAMIFICATION

Suhwan Yu, Kihan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.955-956

THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND PRODUCT PURCHASE

Adamantios Diamantopoulos, Christina Papadopoulou, Merve Vardarsuyu, Michela Matarazzo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.909

COOPERATION OR COMPETITION: CONCEPTUALISING AND MEASURING SHARED AGENCY POWER IN CUSTOMER-AI INTERACTIONS

Ben Voyer, Marion Sangle Ferriere, Laszlo Sajtos, Billy Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.844

USING AN ALGORITHM TO IDENTIFY CULTURAL ANTECEDENTS OF SUPPORT FOR ALGORITHMS: THE ROLE OF POWER DISTANCE

Abhishek Sheetal, Lijun Shirley Zhang, Shilpa Madan, Krishna Savani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.690

MITIGATING THE EFFECT OF PARTICIPATION EFFORT IN CONSUMER PARTICIPATORY CSR CAMPAIGNS: THE ROLE OF CONSUMER POWER

Yuna Kim, Eunice (Eun Sil) Kim, Eun Yeon Kang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.382

BRAND STATUS AS A DETERMINANT OF FORGIVENESS: THE ROLE OF POWER DISTANCE BELIEFS

Nikoletta Theofania Siamagka, Maximilian H. E. E. Gerrath, George Christodoulides

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.373

THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA

Olga Nechaeva, Valentina Mazzoli, Raffaele Donvito, Virginia Vannucci, Gaetano Aiello

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.239-244

NAVIGATING THE AUTHENTIC ONLINE WORD-OF-MOUTH: IDENTIFYING KEY CONSUMERS AND HARNESSING THE POWER OF SOCIAL MEDIA

Denis Utochkin, Ivan Belik

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.165

DETERMINANTS OF INFLUENTIAL INFLUENCERS: THE POWER SHIFT FROM CELEBRITY TO NON-CELEBRITY INFLUENCERS

Ashlyn Moore, Kiseol Yang, Sua Jeon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1020

CLICK TO IMPRESS: THE POWER OF FASHION DESIGNERS IN THE DIGITAL LUXURY SPACE

Charles Lawry, Laee Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.516-520

WHEN CONSUMER KNOWLEDGE IS POWER: DETERMINANTS OF LUXURY MATURITY STAGES

Foo-Nin Ho, Jared Wong

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.58-59