KOREASCHOLAR

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Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.160

AD SKIP BUTTON AND AD EXPOSURE DURATION: THE MODERATING ROLE OF MOTIVES IN PRE-ROLL ADS.

Yongwoog Andy Jeon, Yuhosua Ryoo, Kacy Kim, Sukki Yoon, Sukki Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1498-1502